5/5

Progress

Pillar 5
Brand

"Your brand is what people say about you when you leave the room."

Stop letting your reputation happen by accident. Calibrate your brand to match your highest ambitions.

Strategic Objectives

The Persona Audit

Define your values, strengths, and goals to build a 'Desired Persona.'

Sphere of Influence

Map your audience across the Firm, Clients, and Colleagues.

The Brand Statement

Craft a high-impact narrative that concisely sells your unique value proposition.

Your ROI

A polished, authentic Personal Brand Statement and a strategy for consistent Brand Ownership.